Why Outsource Your $ales Team?
Most importantly, you gain control when you outsource. It may sound a little backwards at first.
Your sales process and close ratio requires experienced sales management to define the entire process, including recruiting reps, incentive packages and SPIFs (sales performance incentive fund), defining effective sales training, monitoring sales metrics, providing the sales team support, while creating and refining the sales process for maximum results.
If these sales-related functions are not core competencies for your company, you may find that you gain more control over your sales function by outsourcing it.
When it boils down to it, controlling the sales function requires a team of experts collaborating to constantly progress the process.
2. Process Improvement
With control comes process insight. The right team will gain a deep understanding of your sales funnel and timeline.
If your product isn’t meeting the needs of your target market, an outsourced sales team will pick up on it and relay the findings. Typically both companies need to revisit the buyer persona, or pivot the sales pitch and modify the marketing collateral.
Sales experts typically have ideas on improving processes to increase efficiency after they’ve worked through processes, prospects, and sales funnels. This fresh perspective is necessary to quickly accelerate growth.
Training new hires can take weeks and sometimes even months. Outsourcing solves this problem by providing a scalable sales team that already works together. Sales and marketing teams that are in place are already operating efficiently and reduces the time involved to see results.
In sales, nothing compares to the importance of time. When you’re wasting time, you’re losing deals.
4. Overhead Costs
Outsourcing saves money, dramatically. Expanding offices and growing your business can be costly. For sales alone, why not fill those positions with proven sales experts that already have a work station and equipment setup?
An outsourced sales team already has the technology stack in place that benefits from economies of scale, is familiar with the systems and evolving processes.
Outsourcing can eliminate or reduce a wide range of expenses- recruiting, training, maintaining and supporting systems, while employing other strategies that can reduce costs.
There are dozens more reasons why businesses outsource their sales. At the end of the day, the trend is your friend, and businesses are moving towards outsourcing their sales team for a variety of reasons to improve their bottom line.